Miami, New Orleans, Memphis, Nashville, Chicago, Detroit, Philadelphia, Baltimore
STAFF & SERVICES
Tour Manager, Assistant Tour Manager, Brand Ambassadors, Models, Identify consumer events, secure premiums, tour routing, budgeting, branded photo app, vehicle procurement, staffing, reporting, manage sweepstakes, lead capture
BRIEF
National Beverage Corporation was looking to promote sales and increase brand awareness for Rip It Energy through high energy events at select convenicne stores and consumer events across 8 markets. The Rip It Encounter tour hit the road activating at 50+ events over 40 days. We activated at consumer events, and convenience store parking lots where consumers lined up at the Rip It tent for branded koozies, VR gogles, samples, a VR 3 Point Shoot Out, and a chance to win a Playstation 4 VR Budnle. We also executed guerrilla events in each city.
