Playboy – ComicCon Party
January 30, 2022Lesser Evil
January 30, 2022
LOCATIONS
Louisiana, Florida, Maine, Illinois, Idaho, Kentucky, Missouri, Maryland, New York, Virginia
STAFF
Sampling Specialists
BRIEF
LaCroix came to Victory to help with a national sampling program designed to engage consumers and convert them to brand lovers through sampling. All of Victory's staff were hand selected and chosen based on their ability to match LaCroix's high end brand guidelines. Not only were the staff well spoken and personable but they also assisted with reporting and driving sales at the time of sampling.