Luxury Wine & Spirits
Ghost Tequila Blanco
In-Store Sampling Program
Multi-market retail activation across premium grocery and specialty wine retailers in 8 key metropolitan areas.
92
Samplings completed
1,800+
Samples Distributed
70%+
Engagement Rate
100%
Fill Rate
Program Snapshot
Multi-Market Regional Expansion execution across premier retail locations, driving nationwide trial and sustained purchase intent.
CATEGORY
Luxury Wine & Spirts
MARKETS
Aurora, CO
Las Vegas, NV
TOTAL ACTIVATIONS
92 Tastings
FILL RATE
100%
THE CHALLENGE
Ghost Tequila Blanco was entering a crowded spirits category where shelf competition is intense and brand discovery is limited. While the product stood out with its bold flavor profile, many shoppers were unfamiliar with the brand. Ghost needed a compliant, in-store sampling program that could break through shelf clutter, drive first-time trial, and convert tastings into immediate and future purchase consideration inside a regulated retail environment.
OUR APPROACH
Victory executed a multi-market retail sampling program inside high-traffic Total Wine & More locations, deploying trained Tasting Ambassadors experienced in adult beverage demos. Each ambassador was briefed on Ghost Tequila’s flavor profile and brand story and trained to engage shoppers with confident, compliant product education. Victory managed end-to-end execution, including recruitment, training, scheduling, logistics, and compliance oversight, ensuring a consistent, sales-focused brand experience across every activation.
RESULTS & IMPACT
92
Activations Completed
100%
Fill Rate
70%+
Engagement Rate
1,800+
Samples Distributed
WHY VICTORY
- Proven ability to execute compliant adult beverage programs in regulated retail environments
- Sales-driven Tasting Ambassadors trained to educate, engage, and convert
- Proactive logistics and pre-event coordination that eliminated day-of issues
- Consistent execution standards across multiple markets
- Trusted partner for brands seeking reliable, scalable in-store activation
EXPERIENCE SAMPLING EXCELLENCE
Ready to scale your in-store presence?
Let's discuss how Victory can support your next activation program with the reliability and scale your brand deserves.
