Street Teams, Guerrilla Marketing, VIP Staff, Tour Staff, Mascots & Handlers
With 140,000+ people canvassing the Gas Lamp District in San Diego, Comic-Con International is an event marketing mecca for countless brands. Victory staffed 8 activations for 8 different brands. From Headless Horsemen to Playboy Bunnies, Victory’s team of 150+ superhero staff saved the week and left a lasting impression with attendees.
150+ TOTAL STAFF ON-SITE 5 Hour Energy: Tour Staff The Science Channel: Street Teams, Managers Discovery Channel: Guerrilla Marketers, Manager Playboy: Models, Bartenders, Servers, VIP Hostesses,GoGo Dancers, Model Acrobats, Managers Norton’s: Tour Staff Witches Are Real: Street Teams Sleep Hollow: Mascots and Handlers
- 4 Activations were featured or mentioned in major media outlets including:
- Entertainment Weekly
- Geeks of Doom
- Thousands of social media impressions