National Tour Staff, Energetic Brand Ambassadors
5-Hour Energy decided to move all of their staffing out of the employee relationship and into an Independent Contractor relationship.
With more than 700 staff in the field sampling at fairs, festivals, auto races and college campuses, our goal was to make their events run as seamless as possible.
5-Hour opted for Victory to recruit, train and manage all Brand Ambassadors with the assistance of their Regional Marketing Managers.
- 700+ Brand Ambassadors
- 147 activations in 54 markets