Program Type
The Goal
Staff
Results
Program Type
Guerrilla Marketing
The Goal
TLC was looking to maximize impressions at a minimum cost to promote the upcoming season of Honey Boo Boo.
Staff
- 45 Guerrilla Marketers
- 2 Managers
Results
- 45,000 Happy Boo Year Glasses distributed in only 5 hours
- TLC and Honey Boo Boo received national attention on Good Morning America, The Today show, The Howard Stern Show, Fox News and a slew of other national media outlets
- Millions of impressions for a minimal cost
[us_testimonial author=”Jereme M.” company=”Global Events Manager at Discovery Communications”]Victory has the best staff, period.[/us_testimonial]
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