TLC was looking to maximize impressions at a minimum cost to promote the upcoming season of Honey Boo Boo.
- 45 Guerrilla Marketers
- 2 Managers
- 45,000 Happy Boo Year Glasses distributed in only 5 hours
- TLC and Honey Boo Boo received national attention on Good Morning America, The Today show, The Howard Stern Show, Fox News and a slew of other national media outlets
- Millions of impressions for a minimal cost
Victory has the best staff, period.